While many leading organizations are striving to take more account of “people, planet, and profit” in how they do business, the true definition of sustainability is a society that not only reduces or eliminates its current harmful impacts but also actively works to create a better future. The key to future sustainability is not standing pat in the face of accelerating change, but rather understanding the forces causing it and taking advantage of them, equipping our businesses, communities and ecosystems to address them more effectively.